Microinteractions: Little Things That Matter

Microinteractions are those little moments where design and code work together at their best. When used with care, they can even become signature moments, the way clapping for an article on Medium expresses the brand’s identity in a way that goes beyond any language or culture. In this talk, I’ll introduce the microinteraction at the abstract level, reveal its building blocks and show some concrete ways to understand and use them to create memorable, compelling interfaces.